This was a semi-live project where we were put into small groups who we were required to work with as if we were an emerging design team. Your team’s job it is to propose a site-specific graphic solution somewhere within campus that raises awareness about Dyslexia and/or Dyspraxia. The ultimate aim of what you may produce is to engage those who may not realise they are dyslexic or dyspraxic, and encourage them to visit Student Support to access expert help that may be available to them.
1st Campaign Idea
This is my first idea for the awareness campaign to use a couple of ways to give the information about dyslexia and the student support information. This campaign focuses more on the problems people with dyspraxia and dyslexia have and to encourage others to go to student support for a test. Most of this stuff focuses on raising awareness to others so that they kind of understand that people with dyslexia/ dyspraxia find things hard.
-Colour Overlay Door
Using window stickers in the shapes of puzzle pieces on the windows in the university buildings or the show flats in Athena. Each of the pieces represents an area that is affected by dyslexia or dyspraxia. When the windows are closed then the puzzle is complete, kind of going along the lines of a diagnosis of dyslexia or dyspraxia.
Going with the phonetical troubles that people with dyslexia have. The words listed at the bottom are spelt correctly but in the words search the letters and sounds are different. This could be used as a simple leaflet.
Using the floor in the waterfront or anywhere in the university or Athena hall, as long as there is a large floor space. Using something similar to vinyl on the floors to spell out sentences, that is similar to the colour of the floor, but with mixed sounds and backwards letters. After a couple of days the sentence is ‘corrected’ or changed in someway to help highlight some of the issues/problems that dyslexics have and add the student support information.
Colour Overlay Door
This idea uses the automatic doors in the waterfront building the shape of the doors and the way they open. There is writing on one of the windows and when the doors open a ‘coloured overlay’ covers the writing simulating the coloured overlays used to help with reading.
2nd Campaign Idea
This is an awareness campaign that gives recognition to both dyslexia and dyspraxia. One part of the campaign is a general awareness, this is based on making people realize all the aspects that affect dyslexics and dyspraxics, and the other is more personal for people who think they may have dyslexia or dyspraxia to go see student support. This also focuses on the positive aspects of dyslexia and dyspraxia.
These are everywhere on campus, which ensures many people will see the message even if they don’t have a coffee cup. They also serve their purpose after being used as a lot are thrown on the floor or just left on tables. The design of the coffee cups has the statement: ‘dyslexics are…’ or ‘dyspraxics are…’ with a positive aspect, followed by a quote by a famous dyslexics or dyspraxics related to the positive quality. On the back of the coffee cup is the ‘reveal’ with the student support information. The ‘reveal’ is small and personal as it won’t draw attention and won’t make people feel uncomfortable with having it and doesn’t draw attention from others.
Using the area outside the library, my idea involves creating an interactive installation in the form of a game for people to play. Based on the ‘Flypad’ by Blast Theory.
Using a screen and a pressure sensitive pad the player ‘flies’ an avatar around the area which appears on screen collecting letters or patterns in a way that represents what having dyslexia and dyspraxia are like with out the user knowing. Some of the symptoms are clumsiness so the avatar would ‘bump’ in to objects for example. At the end of the game a screen will show up saying some of the things that were simulated in the game with an example of a famous person with either dyslexia or dyspraxia followed by the student support information.