This is a logo design for a social group for adults with disabilities. The name ‘affinity’ was chosen for the definition of “inherent likeness or agreement; close resemblance or connection” The name of the group is also reflected in its values; acceptance, agreement, alliance, association, access, accord.
The logo is made up of two hexagonal shapes, the larger seperated into six segments, each representing a value of the group. The condensed version of the logo is a speech bubble representing the social side of the group. The colours chosen each have a link to the value that they represent.