Affinity

Freelance

This is a logo design for a social group for adults with disabilities. The name ‘affinity’ was chosen for the definition of “inherent likeness or agreement; close resemblance or connection” The name of the group is also reflected in its values; acceptance, agreement, alliance, association, access, accord.

The logo is made up of two hexagonal shapes, the larger seperated into six segments, each representing a value of the group. The condensed version of the logo is a speech bubble representing the social side of the group. The colours chosen each have a link to the value that they represent.

The colours used are high contrast to make it easier for people with colour-blindness to distinguish between the segments.

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